SciEngComm Training: Sharing your science with non-experts. Tips and tools to help you communicate a meaningful message

Marcie Grabowski
Outreach Specialist
School of Ocean and Earth Science and Technology (SOEST)
University of Hawai’i at Mānoa

In this session, we’ll talk about why, where and how to communicate with non-experts about a field of study or the findings of your particular research. Considering the perspective and priorities of your audience is key to successfully and meaningfully communicating your message(s). We will discuss a couple tools and several guidelines to help distill a significant amount of information into a succinct and impactful message. There are a broad range of communication platforms available and individuals have various preferred styles. I will provide a list of venues/ outlets for sharing your message and a list of questions to get you started on a press release to share your findings with the media.

About the speaker:
Marcie Grabowski is the outreach and communications specialist for the University of Hawai‘i at Mānoa School of Ocean and Earth Science and Technology (SOEST). She has nearly 13 years of experience in K-12 and community outreach, and media communications. With a Bachelor’s degree in Geology and Master’s degree in Oceanography, Marcie has deep appreciation for science and a commitment to accurately representing research findings to a broad audience in engaging ways. She seeks to make science accessible and interesting to people outside of academia. Marcie often reminds visitors to SOEST, “We are all scientists. If you’ve ever wondered about the world around you and attempted to understand something interesting about it, you’re a scientist.”

***Please join us ten minutes early for a virtual coffee hour hosted by Dr. Ellen Briggs.***

Join Zoom Meeting
Meeting ID: 968 5388 9173
Passcode: ORE792